Much more informative and valuable than brochures, white papers can be used to generate leads, edge out your competition for bids, and position your business as an authority in your industry. Best of all, white papers reports can be leveraged across multiple marketing platforms. If professionally written, they can:
White papers have incredible viral marketing potential. According to a 2011 study by Eccolo Media, white papers are shared more than any other marketing material (online or offline) with a whopping 89% of recipients passing them along to others and 33% sharing them with three or more people.
Did you know there are also white paper syndication networks that can get your report in front of your target customers and get even more results? Add this to the viral nature of white papers and you have a non-stop sales tool.
Did you know that white papers beat out direct mail and social media when it comes to influencing sales decisions? A 2011 survey by Eccolo Media revealed the following:
Work With Expert White Paper Report Copywriters
Our team of experienced copywriters and editors take the time to research your business, target audience and the unique message you want to convey, before writing an educational and informative white paper report or lead magnet
Which Of These Do You Need Help Writing?
We can help you decide and write the report best suited for your business goals.
A report that instructs or informs prospects and introduces your products or services. (Example: “Choosing and Designing a Sprinkler System” white paper for a landscaping company wanting to attract installation business).
A valuable report offered via a web page in exchange for visitor’s name and email address.
PROBLEM / SOLUTION
Presents the common problems your target audience is facing and explains the solutions your business offers to help them.
Educating your prospects on industry related topics. These could be ‘how to’ guides, one-page checklists or ebooks.
Magazine style report which presents the benefits of your business and product or services in an editorial format.
These reports have been instrumental in
generating new leads and enquiries
Jesse wrote a series of white paper reports for our training and qualifications business, Churchill Education. Jesse was fast, reliable and easy to work with and the reports he wrote were detailed, informative and professionally written. These reports have been instrumental in generating new leads and enquiries from our website and educate people about the value of our services. If you’re looking for an excellent white paper writer and copywriter, Jesse Forrest is your man.
Tricia Velthuizen - Managing Director of Churchill Education
White Paper Report and Lead Magnet Portfolio
Check out some of our white paper reports and lead magnets below
White Paper Reports or Lead Magnets in 3 Easy Steps
Here is a summarized version of our process for writing web copy. For a more in depth look into how we work with clients click here.
We have now opened up 7 new centres this year
and our business is growing rapidly!
We were ready to take our business nationwide and open up more centres around Australia. We needed a Franchisee information pack to explain the opportunity to potential investors and franchisees. Jesse helped us improve our wording and truly sell the benefits of being a part of Begin Bright. We have now opened up 7 new centres this year and our business is growing rapidly!
Tina Tower - Founder and CEO of Begin Bright Learning Centres WINNER at 2013 Australian Small Business Champion Awards
You and your team Incredible
You and your team INCREDIBLE. Rarely have I come across such ease, professionalism and skill. And you can quote me!
Dean Carey - CEO and Director at Actors Centre Australia
Trusted By Leading Companies
We’ve worked with these leading brands as well as hundreds of small
business owners. Will YOU be our next success story?
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NSW, Australia, 2017
Phone: (02) 80057574
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