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There are some big and small differences between these often confused types of web writing. In this blog post we are going to explore the differences between web copy and web content. What is web copy? Web copywriting is writing the words that get people to take action online. To
People don’t read online. They skim, scan and scroll pages.The Nielsen Groupis a research institute and they do a lot of heavy data testing about web usability. Jakob Nielsen says 79 percent of test users always scanned any new page they came across. Only 16 percent of people read word
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